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How to Improve Your Real Estate Website Page Speed

Speed Up Your Real Estate Website Using IDX+

Point W3 Total Cache to your IDX+ enhanced sitemap generated by the WordPress SEO plugin.

IDX+ adds all your MLS ZIP codes, tracts, cities, and communities automatically into your WordPress SEO plugin’s sitemap. Check out the IDX+ optimized sitemap for yourself - you can see how this helps search engine indexing. Point W3 Total Cache to your sitemap generated by the WordPress SEO plugin.  Thanks to IDX+, your listings, cities, communities, tracts, and ZIP codes will all be pre-loaded, primed, and ready for speedy browsing.

Real estate sitemap

IDX+ adds real estate sitemaps automatically.

What’s better than Diverse Solutions?

Diverse Solutions’ dsIDXpress is the best WordPress IDX…and IDX+ makes it even better.

How make your listing pages stand out using IDX+

With stock dsIDXpress, you can’t change the content that is sent to your site: your website gets the same exact text as the rest of the real estate agents or brokers in your MLS. Every listing and search result will be exactly the same. This is bad for SEO, and it doesn’t help you stand out from the crowd.

Use IDX+ features to make your listings unique, and Google will never look at you the same way.

How to Use Custom Replacement Variables

With IDX+, you can use variables such as %%city%% that get replaced with the relevant information.

But what if you want a field that isn’t a default field, such as the name of the apartment complex? Often, this is defined as Tract (accessible using %%tract%%).

Add the following code to your active theme’s functions.php file.

Add one replacement variable

add_filter('the_content', 'add_complex_park_to_idx_data', 21);

function add_complex_park_to_idx_data($content) {
	global $wp;

	if(!empty($wp->idx_plus)) {
		$supplemental = IDX_Plus::get_global('supplemental');

		if($supplemental && isset($supplemental['Complex/Park'])) {
			$wp->idx_plus['complex'] = $supplemental['Complex/Park'];
		}
	}

	return $content;
}

Add all available replacement variables

This piece of code will make all data in the Additional Details section available using replacement variables. If there is a field named “Master Bedroom Dimensions,” it will be available using %%master-bedroom-dimensions%%.

How to Replace the Default dsIDXpress Disclaimer with IDX+

When you have a website running the dsIDXpress plugin, you’re going to have a lengthy disclaimer at the bottom of your search results and listing pages. This disclaimer may be much longer than is necessary and is required by your MLS. If you want to customize your disclaimer using IDX+, here’s how:

Add the following code to your theme’s functions.php file:


// Start custom disclaimer code
add_filter(‘idx_plus_disclaimer_output’, ‘add_my_own_custom_disclaimer’);

function add_my_own_custom_disclaimer($disclaimer = ”) {

Feature Highlight: Listings Minimum Price

Do you have an upscale website and don’t want to show cheap listings?

If you are a Realtor® specializing in $1 million+ listings, you don’t want your site displaying $100,000 listings.

With dsIDXpress out of the box, you can control minimum price with a shortcode like this:  <p class="dsidx-error">Sorry, but we couldn't find any results in the MLS that match the specified search criteria.</p> …but once users get to the IDX search results page, they’ll see all the listings in that area.

IDX+ has a setting for that.

Set Minimum Price for Search Results in dsIDXpress

IDX+ has a setting called “Listings Minimum Price” that allows you to define a minimum default price.

How to Add Custom Content to IDX Pages Using IDX+

Do you spend hours creating nested pages for your city, ZIP and community SEO?

Stop wasting time: IDX+ gives web masters more flexibility than ever before to optimize the content on their website. Before IDX+, your search results page was never optimized, and you would need to create hundreds of pages to generate unique content for your city, community, ZIP, or listing.

IDX+ Version 2.0 alpha is Here

Starting today, Version 2.0 alpha is available as a free upgrade for all IDX+ users. Version 2.0 has countless improvements, and here are six features out of the hundreds of improvements:

1. Drag and Drop Listing Layout

Re-arrange your listing details pages by simply dragging and dropping. Select what features are visible with the click of a mouse. Only available on IDX+.

2. RSS Feeds

Now, RSS feed links are added to search results. You can access RSS feeds by adding ?idx-plus-rss to any URL.

RSS Example

What’s Coming in IDX+ Version 2.0

I am happy to let you all know about some great features that are in IDX+ Version 2.0, coming in early March:

  • Easy RSS feed generation of any search result (simply add ?idx-plus-rss to any search URL!)
  • Per-search and per-listing custom title tags, meta descriptions (also unique content, available in current version)
  • Comprehensive WordPress-based lead management: assign leads to agents, add notes, and more.
  • Lead scoring and lead groups makes it simple to manage large numbers of leads.
  • Auto-generated sitemap integrates with Yoast’s WordPress SEO plugin: include all cities, ZIPs, tracts, communities, and even listings in a comprehensive sitemap.

IDX+ Giveaway Results

The IDX+ giveaway was a big success, ending at 12:00am on January 10th.

Picking a winning IDX+ licensee

Each license purchase was given a sequential numerical ID, and then a simple PHP script was used:

“echo rand(1,sizeof($entries));“

The number that was given was for Steve Castaneda, a brand-new Realtor® in Houston, Texas. Congratulations, Steve, and enjoy IDX+ and the functionality it provides!

Listing information deemed reliable but not guaranteed

This IDX solution is (c) Diverse Solutions 2013.